(c) 2006 Exposed Brick http://www.followtheotherhand.com For twenty years Andy Cohen has been igniting imaginations and spurring innovation for companies like American Express, AOL, Charles Schwab, L'Oreal, Club Med and Clorox, picking up branding and marketing awards and even a coveted Clio award for his work. His approach? Fascinatingly enough, it is based on Cohen's expertise not only in marketing, but in magic. It sounds out-of-the-box because Cohen's business lessons, which use magic as metaphor, are most certainly unconventional. In a skillfully woven fable, Cohen clearly illustrates how challenging conventional beliefs and connecting with an audience have a real and valid place in today's thriving companies. Follow the Other Hand (St. Martin's Press, hardcover, October, 2006) combines a compelling story with business case histories that show how to stimulate growth and profit by letting ideas thrive and grow in all kinds of companies -- from the fictional company at the heart of Cohen's story to real-life businesses like OnStar, Starbucks, JetBlue and Jones Natural Soda. The main character in Cohen's story, Jonathan West, is faced with the challenge of growing a family business as importers of olive oil. A colleague suggests a session with Merlin, a magician who slowly reveals that the secrets behind his famed magic tricks are the same ones that drive business forward. They are: -Think differently. -Build trust with your customer -Develop an innovative brand that gets recognized -Make creative business solutions happen -Discover your competitive edge Each of these steps will open the door to a company that sees itself more clearly and recognizes the value of looking at problems in new and different ways. "To survive today," writes Cohen, "you must be able to come up with more than just great ideas; you also need to be able to produce ideas on demand. To accomplish that task you have to explore new ways to innovate." Andy Cohen is founder of advertising agency Exposed Brick and marketing think tank AC. He has generated over $1.5 billion in direct sales for his Fortune 1000 clients, is frequently invited to speak on marketing, innovation, brand advertising, and change management, and serves on the adjunct faculty at NYU and Duke CE. In May, he shared the stage with Tom Peters and Seth Godin at the World Innovation Conference in New York. en-us Wed, 20 Sep 2006 05:26:00 GMT http://www.followtheotherhand.com/podcast/FTOH_Pod1.mp3 http://www.followtheotherhand.com/podcast/FTOH_Pod1.mp3 Wed, 20 Sep 2006 05:26:00 GMT Listen to the first lesson of Follow the Other Hand as read by the author. http://www.amazon.com/o/ASIN/0312357931/ref=s9_asin_image_1/103-3218672-4020600 http://www.amazon.com/o/ASIN/0312357931/ref=s9_asin_image_1/103-3218672-4020600 Wed, 20 Sep 2006 05:26:00 GMT Be the first to get the soon to be best-selling book Follow the Other Hand http://andycohen.com http://andycohen.com Wed, 20 Sep 2006 05:26:00 GMT Find out more about the author of Follow the Other Hand. http://americandressing.us http://americandressing.us Wed, 20 Sep 2006 05:26:00 GMT Find out how a fictional salad dressing company is becoming a reality by following the other hand. http://followtheotherhand.com http://followtheotherhand.com Wed, 20 Sep 2006 05:26:00 GMT A comprehensive overview of the book. From videos of your peers doing magic tricks to reviews of book, this website has it all. http://www.followtheotherhand.com/PressAdagePop.html http://www.followtheotherhand.com/PressAdagePop.html Wed, 20 Sep 2006 05:26:00 GMT Read a review of Follow the Other hand. There are many more reviews of the book at www.followtheotherhand.com