Paco Underhill Style
Paco Underhill has been described as having a breezy, engaging, and compelling style grounded in an astounding amount for research. Underhill motivates his audience to understand the dynamics of commerce which is more often than not centered around shopper psychology. Using magical fables, Underhill takes his audience on a journey through the archetypal American mall using confident, assertive, straightforward and occasionally unnerving tactics that force Underhill’s audience to focus on his first-rate insights with equal measures of humor and rage.
Paco Underhill Focus
examining consumer shopping behavior using a combination of observation, customer intercept interviews and in-store video recording; anthropological observation methodologies and commercial research to advocate consumer friendly packaging and shopping environments; qualitative observation techniques, mapping programs, attitudinal interviews, and small video cameras to capture consumer behavior patterns.
Paco Underhill Topics
dissects the behavior of everyday consumers and what drives that purchasing behavior; anthropological shopping
Paco Underhill Engagements
The Gap, Ann Taylor, CompUSA, Unilever, Gillette, Hewlett Packard, Microsoft, McDonalds, Starbucks, Staples, Citibank, NationsBank, Wells Fargo, Yahoo, AT&T, Adams USA, Adidas, American Greetings, Anheuser-Busch, Apple Computer, Armstrong World Industries, BISSELL, Bio-Lab, Brown & Williamson,Calvin Klein, Coca-Cola, Compaq, Del Labs, Diageo, Dr Pepper/7-Up, Energizer, Estée Lauder, Fisher-Price, Ford Motor Company, Frito-Lay, Fruit of the Loom, General Mills, Gillette, Godiva, Hallmark Cards, Hearst Publications, Hewlett-Packard, Imation, Intel, Iomega, Johnson & Johnson, Kensington Computer Accessories, Kraft Foods, L'Oreal, Levi Strauss & Co., McCormick & Co., McNeil Consumer Products, Merillat, Microsoft, Miller Brewing Company, Nabisco, Pella, Pepsi, Pfaltzgraff, Philip Morris, Philips Lighting, Potlatch, Procter & Gamble, Quaker Foods, RJ Reynolds, Ralston Purina, Regatta, Revlon, Samsonite, Seagram America, Sega, Serta, Sony, Springs Industries, The Upjohn Company, Time Distribution Services, Toro, Unilever, United Distillers and Vintners, Wagner Power Products, Warner-Lambert
Paco Underhill Before Current Career
Urban Land Use Planner, Founder and Managing Director of Envirosell
Books written by Paco Underhill
Why We Buy: The Science of Shopping
The Call of the Mall, A Walking Tour Through the Crossroads of Our Shopping Culture.
Websites related to Paco Underhill
Contact info for Paco Underhill
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