THE SECRET ISN’T THE SECRET! Everyone wants to know how the other person does the trick, accomplishes an incredible business feat or makes a billion dollars. Yet knowing their secret doesn’t guarantee your success. Knowing what makes you unique, special and powerful does!

The secret to success in life and business is being to identify your strengths and then incorporate them into any secrets you may learn along the way. Witness the people on this page. They all know the same secret, yet they all perform the secret in completely different ways. Being able to answer the question, “What’s Your Magic” is why Dell is a billion dollar company and Gateway is not, why Amazon dominates the marketplace and doesn’t, why Jet Blue wins loyal customers while other airlines are fighting to get their past customers to come back.