Don Peppers Style
Don Peppers has an energetic and engaging style that leaves a strong and lasting impression on his audience. Encouraging audience participation, Peppers’ core message is delivering a superior 1to1 Strategy to remove the operational and organizational barriers that stand in the way of profitable customer relationships. Peppers will show you where to focus your customer-facing resources to improve the performance of your marketing, sales and service initiatives
Don Peppers Focus
Customer Relationship Management (CRM) business strategies; Customer Insight; Return on Customer; Maximizing the customer’s experience; engaging with customers one a one to one basis
Don Peppers Topics
identify your most valuable customers, increase customer satisfaction, and improve ROI; move the needle on the business drivers that are the most critical to improving your business; identifying the value of different customers and their needs; understanding interactions from the customer perspective; aligning people, processes and technologies around most profitable customers; reconcile the conflict between current profit and long-term value to achieve maximum return
Don Peppers Engagements
Ford Motor Company, Hewlett-Packard, Wolters-Kluwer, Scottish Power, E-Trade, Oracle, KPMG, BroadVision, Epiphany, Agilent, Novartis, Unilever
Don Peppers Before Current Career
Founding partner of Peppers & Rogers Group, economist in the oil business, director of accounting for regional airline
Books written by Don Peppers
The One to One Future, Enterprise One to One, The One to One Fieldbook, The One to One Manager, One to One B2B: Customer Development Strategies for the Business-to-Business World, Managing Customer Relationships (April 2004). Return On Customer, Life's a Pitch - Then You Buy
Websites related to Don Peppers
http://1to1media.com/View.aspx?BioID=9493 www.peppersandrogers.com
Contact info for Don Peppers
info@peppersandrogers.com