Chris Anderson Style
Chris Anderson is a pioneer in the internet world, and has written extensively on disruptive economic trends that are constantly shifting in an interdependent world wired through the internet. Anderson’s style is polished and informative and brings with it a unique level of prestige and class.
Chris Anderson Focus
New efficiencies of distribution, manufacturing and marketing allow us to deliver to customers many more products in the “tail”—outside the usual demand curve dictated by shelf space and other limiting factors. Collectively, these niche products create a new market as big as the one we already know.
Chris Anderson Topics
our culture and economy is increasingly shifting away from a focus on a relatively small number of "hits" (mainstream products and markets) at the head of the demand curve and toward a huge number of niches in the tail. As the costs of production and distribution fall, especially online, there is now less need to lump products and consumers into one-size-fits-all containers. In an era without the constraints of physical shelf space and other bottlenecks of distribution, narrowly-target goods and services can be as economically attractive as mainstream fare.
Chris Anderson Engagements
Pop!Tech on the Economics of Abundance, IDC IT Forum, Book Industry Study Group
Chris Anderson Before Current Career
Editor-in-chief, Wired magazine Author, The Long Tail Editorial positions at The Economist, Science and Nature
Books written by Chris Anderson
The Long Tail
Websites related to Chris Anderson
longtail.typepad.com/ leighbureau.com/speaker.asp?id=373 www.thelongtail.com
Contact info for Chris Anderson
canderson@wiredmag.com