Al Ries StyleAl Ries typically engages his audience in one day sessions and urges them to focus so they can quickly get to the crux of their challenges and expedite a solution. Al Ries’ dynamic, small group, and intense style forces his audience to focus on defining a clear product analysis and plan to maximize everyone’s efforts to thus capture the leading position in the market. Al Ries’ goal is to cut through the clutter and motivate the audience into focusing on producing bright, powerful and yet simple branding and marketing strategies. Al Ries FocusMarketing and Branding Strategies; How to expand business and still stay focused by choosing the optimal amount of products or brands to publicize. Branding competitive analysis and addressing the PR side of branding in a comprehensive manner. Identify and work through other branding issues such as printing costs, pricing, and distribution of branding materials. Al Ries TopicsMarketing and Branding; focusing on clear, concise, and targeted marketing and branding strategied to achieve top positions in the marketplace. Al Ries EngagementsApple, Burger King, Campbell Soup, Digital Equipment, Frito-lay, Georgia Pacific, Johnson & Johnson, Kodak, Lotus Development, Merck, Novartis, Oscar Mayer, Quaker State, Unilever, Western Union, Xerox, Continental Airlines, CheckFree, AT&T, GTE, IBM, Intel, Novell, Paramount Television, Procter & Gamble, SmithKline, Southwest Airlines, Waterford Crystal Al Ries Before Current CareerIndependent marketing consultant President of the Association of Industrial Advertisers Books written by Al RiesThe Origin of Brands The Fall of Advertising The 22 immutable laws of branding Focus: The Future of Your Company Depends On It Positioning: The Battle for Your Mind Marketing Warfare Bottom Up Marketing Horse Sense The 22 immutable laws of marketing Websites related to Al Rieswww.ries.com www.originofbrands.com Contact info for Al Riesinfo@leadingauthorities.com
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