Al Ries Style
Al Ries typically engages his audience in one day sessions and urges them to focus so they can quickly get to the crux of their challenges and expedite a solution. Al Ries’ dynamic, small group, and intense style forces his audience to focus on defining a clear product analysis and plan to maximize everyone’s efforts to thus capture the leading position in the market. Al Ries’ goal is to cut through the clutter and motivate the audience into focusing on producing bright, powerful and yet simple branding and marketing strategies.
Al Ries Focus
Marketing and Branding Strategies; How to expand business and still stay focused by choosing the optimal amount of products or brands to publicize. Branding competitive analysis and addressing the PR side of branding in a comprehensive manner. Identify and work through other branding issues such as printing costs, pricing, and distribution of branding materials.
Al Ries Topics
Marketing and Branding; focusing on clear, concise, and targeted marketing and branding strategied to achieve top positions in the marketplace.
Al Ries Engagements
Apple, Burger King, Campbell Soup, Digital Equipment, Frito-lay, Georgia Pacific, Johnson & Johnson, Kodak, Lotus Development, Merck, Novartis, Oscar Mayer, Quaker State, Unilever, Western Union, Xerox, Continental Airlines, CheckFree, AT&T, GTE, IBM, Intel, Novell, Paramount Television, Procter & Gamble, SmithKline, Southwest Airlines, Waterford Crystal
Al Ries Before Current Career
Independent marketing consultant
President of the Association of Industrial Advertisers
Books written by Al Ries
The Origin of Brands
The Fall of Advertising
The 22 immutable laws of branding
Focus: The Future of Your Company Depends On It
Positioning: The Battle for Your Mind
Bottom Up Marketing
The 22 immutable laws of marketing
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