Co-host
Brad Forsythe interviews Andy Cohen, author of FOLLOW THE OTHER HAND.
Andy
is the founder of the advertising agency, Exposed Brick, and the marketing
think tank, AC. He is a renowned advisor, speaker and author who helps
companies and their teams think differently to generate new marketing
ideas and innovative business solutions. He is also an adjunct professor
at New York University
and a guest speaker at the Stern School of Business. Cohen is a faculty
member of the Duke Corporate Education Global Learning Resource Network.
Andy’s award winning ideas have help generate over $1 billion
in direct sales for global Fortune 500 clients, including American Express,
AOL Time Warner, HBO, NBC, Clorox, Club Med, and Merrill Lynch. He has
also published numerous articles which have been translated into seven
languages. His work and writing on his proprietary OPC+B formula have
received national press coverage including The New York Times and AdAge.
Andy also happens to be an expert magician. His experiential workshops
often use magic as a metaphor to motivate key management to think differently
and generate innovative business solutions. Andy graduated from Franklin
and Marshall College
with a B.S. in experimental psychology. He is the youngest recipient
of the Irving Wunderman Award recognizing excellence in creativity and
CRM, two-time winner of the Gold EFFIE, the highest award for creative
and marketing results given by the American Marketing Association, and
dual winner of the CLIOS Awards.